OUTSIDE LANDS
UI/UX
The Outside Lands Music and As Festival is a music festival held annually in San Francisco, California, at Golden Gate Park. The festival is produced by Another Planet Entertainment, Superfly Presents, and Starr Hit Presents. It is the largest independently owned music festival in the United States. In 2019, it was the world’s highest-grossing festival with revenues of almost $30 million.
For a festival of this caliber, a new refreshing branding is implemented annually to help differentiate it from the previous year. So, for the year I decided to create a new logo, bring in some icons that related to Covid-19, and some a new typeface that could go on collateral and the new website and app. Colors were brought in from the previous year but used in a color-blocking manner to feel different.
The executions shown were created for a class project, with no affiliation to Outside Lands, Inc.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Outside lands Inc. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Outside Lands, Inc. does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
